Brand guidelines

Koko Puzzle

Another round of calm. Everything you need to show Koko Puzzle the right way.

NameLogoColoursTypeVoiceImageryStore copyIconsStore assetsSocial

Brand name

✓ Do

Koko Puzzle — two words, capital K and P.

✗ Don't

KokoPuzzle, koko puzzle, KOKO, Coco Puzzle. The domain kokopuzzle.com is the only exception.

App icon & logo

A 3×3 slide puzzle of a pink bow, with the bottom-right tile missing.

Download icon

Koko Puzzle

Keep clear space around the icon of at least one tile's width.
Don't stretch, recolour, rotate or add outlines or drop shadows.
Always keep the gap in the bottom-right corner.
Minimum size: 16px as a favicon, 48px inside apps and on the web.

Colours

Typography

Headings · Fraunces

Another round of calm

Body · DM Sans

Small steps, steady progress. Match pairs or slide pieces at your own pace.

H1 · 48px Fraunces

H2 · 30px Fraunces

Body · 16px DM Sans Regular

Caption · 14px DM Sans Medium

Fraunces · DM Sans (Google Fonts, free)

Voice & audience

Playful

Fun challenges and a friendly timer. We cheer, never shame.

Cute

Soft, kawaii and cosy. A 🎀 or 💜 now and then.

Kind

Warm and encouraging for everyone who loves cute puzzles.

We say

"Take your time."
"Another round?"
"You did it 💜"

We don't say

"Hurry! Time's running out!"
"You failed."
"Don't lose your streak!"

Emoji: one per line at most, from 🎀 💜 🌸 🍓 🫧.

Imagery

Soft pastel kawaii characters, round shapes, big eyes.
Flat colour with gentle shading; no harsh outlines or dark backgrounds.
One clear subject so pictures work as slide puzzles at every size.

Store listing copy

App name · 11 chars

Koko Puzzle

App title (30) · 30 chars

Koko Puzzle: Memory Slide Game

Apple subtitle (30) · 29 chars

Cute Match & Brain Teaser Fun

Apple keywords (100) · 96 chars

kawaiipairscardfliptilepicturejigsawrelaxingcasuallogicmindtrainerfocuspastelgirls

Apple promotional text (150) · 140 chars

Flip cute cards, match pastel pairs and slide kawaii pictures back together. A fun puzzle game that trains your memory, one round at a time.

Google short description (80) · 72 chars

Cute memory match & slide puzzle game. Train your brain from 2×2 to 8×8!

Full description (3000–4000) · 3283 chars

Koko Puzzle is a cute memory puzzle game and sliding picture puzzle in one cosy app. Match pastel card pairs to train your brain, or slide kawaii tiles to rebuild adorable pictures. Start with a tiny 2×2 grid, grow to 8×8 at your own pace, and replay any size as often as you like.

Read full description

TWO CUTE PUZZLE GAMES IN ONE

Memory Match: flip cards, remember where each cute picture hides and match every pair. It is the classic concentration card game, redesigned with soft pastel colours and friendly kawaii faces. Bigger boards mean more pairs to remember, so each new size is a fresh memory challenge. Slide Puzzle: a lovely picture is cut into tiles with one empty space in the bottom-right corner. Slide the tiles around until the picture is whole again. When you solve it, the last missing piece pops into place so you can enjoy the full image.

GROW AT YOUR OWN PACE

Every puzzle starts easy. A 2×2 board takes seconds, so you can learn the rules straight away. When you feel ready, move up to 3×3, 4×4 and all the way to a tricky 8×8 brain teaser. Nothing forces you to level up: replay your favourite size again and again, beat your own time and move on only when you want to. It is a relaxing puzzle experience that grows with you.

TRAIN YOUR BRAIN THE FUN WAY

Matching pairs builds short-term memory and concentration. Solving sliding tile puzzles sharpens logic, planning and pattern spotting. A friendly timer and move counter show how each round went, you earn up to three stars for every win, and a daily streak keeps you coming back, so you always have a small goal to beat without feeling rushed. Play a quick round on the bus, during a break or before bed, and enjoy a fun way to exercise your memory and focus every day.

MADE TO FEEL CUTE AND COSY

Koko Puzzle looks like the calm, aesthetic apps you already love. Soft lavender and cream colours, rounded cards, gentle animations and kawaii pictures make every match feel good. Need a little help on a big slide puzzle? Switch on number hints to see where each tile belongs, then switch them off again when you want a real challenge.

FEATURES

• Two puzzle modes: Memory Match and Slide Puzzle • Grid sizes from 2×2 up to 8×8 in both games • Replay any size as many times as you like • Friendly timer and best moves and time for every size • Earn up to three stars on every win • Keep a daily streak going • Unlock new picture themes, like Sweets, as you win • Optional number hints for the slide puzzle • Cute kawaii pictures and pastel card designs • Satisfying finish: the missing piece fills in when you solve the picture • Quick rounds that fit into any short break • Simple controls made for one-handed play on iPhone and Android

FREE, PRIVATE AND SIMPLE

Koko Puzzle is free to play. There are no ads, no sign-up and no account to create. Your progress stays on your phone, and we do not collect personal data, so it is suitable for all ages, with no chat, no ads and no personal data collected.

START YOUR FIRST PUZZLE

Whether you love memory card games, sliding tile puzzles, brain training or just cute things, Koko Puzzle gives you a small, happy win in every round. Download Koko Puzzle today, start with a 2×2 and see how far your memory can take you. Questions or ideas? Write to us at hello@kokopuzzle.com.